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BMW Golfsport extend partnership
21/05/2010

BMW Golfsport extend partnership

BMW Golfsport: The European Tour and BMW extend partnership to 2014.

 

The European Tour and BMW are de lighted to announce a four year extension to their partnership for the BMW PGA Championship, The European Tour’s flagship event at Wentworth Club, through to 2014.

 

The first PGA Championship under the BMW banner was held in 2005, and it has upheld its reputation as one of the highlights of the International Schedule, featuring world class fields and thrilling battles over the iconic West Course which has been extensively remodeled over the past 12 months.

 

George O’Grady, The European Tour’s Chief Executive, said: “BMW are our strongest and most committed commercial partner with the events they support here in Europe and around the world. The foundations were laid in 1989 with the first BMW International Open and strengthened in 2005 with the first BMW PGA Championship, and we are delighted to announce the extension of our partnership to 2014. BMW is a byword for how things should be done. They look after their customers and clients and, in our case, they look after golf and what golf stands for. We are fortunate to have BMW as a partner.”

 

Ralf Hussmann, BMW Sports Marketing & Brand Cooperation, said: “We are in the game for the long term and are delighted to agree another four year extension to our partnership, and firmly believe that with the help of our partners at The European Tour and Wentworth Club the BMW PGA Championship will continue to grow in stature and consolidate its reputation as one of the finest events in world golf.

 

“BMW has been involved in golf for more than 20 years and we continue to see it as an emotional platform through which to market our products and communicate with our key customers, both in Europe and further afield. Wentworth Club is symbolic of great tradition and countless important competitions, and it is great to see how the Club has developed further to stay ahead – a perfect match to BMW’s philosophy of doing business. We look forward to playing a major role in its continued development through to 2014.” 

 

There have been 38 BMW events on The European Tour International Schedule, including this year’s BMW PGA Championship – 21 BMW International Opens, seven BMW Asian Opens, six BMW PGA Championships, two BMW Russian Opens and two BMW Italian Opens.

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