About Benham Wolverhampton

“Choice, quality of service and a ‘customer-first’ philosophy now lies at the very heart of our business”. This is the view of Steve Mills and Nigel Payne, Directors of Benham Wolverhampton, as our luxurious new showroom and servicing centre in Lever Street opened its doors for the first time on 23 March 2009.

“Not only do we now have more scope to display 20 of the latest BMW models, but we also have greatly increased the range of BMW Approved Used Cars, with 90 now on display. The quality of our aftersales services have been improved with dedicated systems and service counters, a larger number of service bays and increased customer parking. Our move is certainly a welcome change for our customers as well as our staff.”

With easy travel links from Birmingham, Telford, Chester, the West Midlands and Mid Wales we are ideally situated and now ideally outfitted for all your BMW needs. Formerly situated next door on Raby Street, Benham’s investment in the new premises now provides the largest city centre BMW showroom in the UK. It features new display areas for products and accessories, and extended industry-leading workshop facilities. Particular emphasis has been given to providing efficient and comfortable reception and service provision for customers. This includes a relaxing customer café and service reception with complimentary refreshments, Wi-Fi, TV and newspapers. For sales customers, the latest computer technology in the ICS Lounges will enable them to visualise all the possible colour combinations and other specification options without having to step inside a car.

“We’ve listened to our customers and we know how important it is for a quality product to be matched with high quality service and first class customer support,” says Nigel Payne. “Having outgrown our old premises, and keen to set new standards in services for local drivers, I’m sure our new showroom and service centre will be well received by our existing and new customers for many years to come.

“We would be delighted to show you around our new facilities in the very near future, and are confident that you will be as impressed and pleased with the development as we are.”

If you were unable to join us for the recent showroom launch, we would welcome the opportunity to show you around our state-of-the-art facilities the next time you visit Benham Wolverhampton.